Branding and Corporate Identity
In today’s globalised marketplace a strong brand is often the only thing that differentiates one service from another. Successful branding embodies the personality and reflects the aspirations of an organisation or product. The logo, colours, layout, typography, imagery and tone of voice all work to accomplish this.
Combining our creative expertise with a solid understanding of the client’s objectives and target market, we build exciting brands that work across all applications.
High Frequency Economics
After a six-month project our rebrand for High Frequency Economics has been launched.
High Frequency Economics is a New York based company specialising in consulting, publishing, research, and independent analysis of the global economy and markets. With an international clientele of banks, securities firms and investment managers, they appear as expert analysts on Bloomberg and CNBC amongst others, and are widely quoted in the financial press worldwide.
Finding Element 5.0 via our website, they came to us to rebuild their brand and corporate communications. They required a modern, cohesive identity that was adaptable over a wide range of media, from print to screen. This was achieved through a restricted colour palette, precise typography – reflecting the precise nature of their business – and a structured, grid-based layout; while the use of a sans serif typeface lends a touch of modernity to a potentially dry subject.
Ian Shepherdson, HFE’s Chief U.S. Economist commented, “All feedback has been very positive. We are all thrilled with the outcome of this project and I’d be very happy to recommend Element 5.0 to prospective customers.”
To see more of our branding work please view our website in a Flash enabled browser – where you’ll find an extensive portfolio.
© 2010 Element 5.0 Design & Communication
14 Blandford Square. Newcastle Upon Tyne. NE1 4HZ. Telephone: 0191 255 4420
